Identity • Tourism
National Tourism Service, Sernatur | Customer Service Office Visual Identity
Definition of graphic codes for Sernatur Information Offices’ identity. The new identity’s key elements are a font family that optimized the implementation of the system and the productive processes; a restrained color palette to help identify Sernatur’s offices in each city quickly and easily; and norms regulating the use of maps, pictograms and photographs. Technical specifications were created for the proper implementation of these elements.
