The Diploma in Typography UC and School of Design UC, invited to the spanish typographer Andreu Balius, to conduct a series of activities about typography and lettering. To Balius, a typeface define a particular intonation of the text. “… In this way, when we write using the keyboard and select a particular font to display text on the screen, we are selecting the particular tone of voice …”
Within this theoretical context, Andreu Balius gave the talk: “What is the point typeface design?” and conducted the workshop: “Lettering for Institutional and Corporate Identity”, an introductory workshop to drawing of letters, using hand-made sketches, with the aim of create logotypes.
For more information about the work of Andreu Balius visit his website.