DET

Ceation of the visual identity of the Integrated Transport System for Gran Concepción. The result was the Biovías brand, which represents the concept of integration of the following transportation service brands: Biotren (commuter rail), Biobus (main bus lines) and Biociclo (bicycle path network). A Visual Standards Stylebook was created to specify how the brand should be used in the System. Additionally digital templates were produced for the brand use in advertising, stationery, digital media, and other formats.