DET

‘The unnoticed design’, as a philosophy, has been the perspective in our twelve years as a group, from which we approach our work. It’s not just to make a function-oriented design of the message, but the wellness of people and the effectiveness of the actions that they perform with the available information. This idea of “inadvertent” interests us, because we care about solving traditional graphic design issues, as well as the details that often go unnoticed, because they require a visual perception training, characteristic in this area of design.

The more knowledge we have on people and the context in which we’re designing, the more chances we have to improve the communication between people and organizations.

What we wanted in this book is to tell and show “behind the scenes” a summary of decisions, discussions and reflections about the work of the design that goes unnoticed.

To buy the book you can write to contacto@det.cl or go to UC School of Design,  Los Navegantes 1941, Providencia, Santiago de Chile.

Download one of the infographics of the book here.